Posts & Articles
For dealer principals, GMs, and BDC and sales managers who need clear takes on lead handling, follow-up, advertising spend, and process. Written from real dealership work so you can use it in this week's meeting.
Latest articles
September 8, 2026
Three franchise stores doubled their lead-to-close rate without increasing ad spend. Here's what the mystery shop found and what changed afterward.
Read post →August 10, 2026
Most franchise stores close under 7% of the leads they generate. The leak is rarely the ad spend. It is the gap between the process on paper and what a shop finds.
Read post →August 10, 2026
A real mystery shop measures response time by channel, contact attempts, outreach cadence, and every touchpoint in the first three days, then walks you through what to fix first.
Read post →August 10, 2026
Brand-based 20 Groups leave smaller multi-brand dealer groups without a peer set built around their mix. Dealer Intelligence Group does not sell a private benchmarking dashboard.
Read post →June 6, 2026
I've been studying the broker market lately. Not because I'm a fan, I'm not but because I think what's happening is a signal where the retail auto industry is…
Read post →April 10, 2026
Dealers cancel marketplace subscriptions when the lead report looks weak, then ask if that was the right call.
Read post →March 17, 2026
I have a conversation almost every week that goes something like this.
Read post →February 3, 2026
A used-car meeting gets stuck when the store is buying for a price bucket instead of for what actually sells.
Read post →February 2, 2026
A store can look busy all day and still have no clear standard for the team.
Read post →