Dealer Intelligence Group
Your process looks fine on paper.
We show you what it looks like to a customer, then help you close the difference. BDC and sales optimization for franchise dealer groups, including rooftop benchmarking and monthly leadership reviews.
$90,000 a month in advertising. Closing less than 7% of the leads you generate.
A pattern we see across stores we shop, not a universal industry average. If that number feels familiar, the leak is almost never the ad spend.
We don’t sell more advertising. We help you close the leads you already paid for.
The gap
What leadership believes, and what the shop found.
Every lead gets a call within five minutes.
The first call came in 41 minutes. Nobody left a voicemail.
Our team always asks for the appointment.
Three of four conversations ended without one.
We follow up for two weeks.
Follow-up stopped after the second unanswered text.
Managers inspect the process weekly.
Each store was running a different process entirely.
Real findings, details changed. Yours will look different. That’s the point.
This is not a people problem.
Most stores have good people. What they lack is a process anyone can see, and a manager habit of checking it. That gap shows up in BDC and sales first, but it also appears wherever advertising and fixed operations hand off to the customer experience.
How we work
One path from the shop to a process your managers can hold.
Want the full scope for groups? See services.
Who this is for
Built for franchise dealer groups: owners, GMs, operations managers, and marketing directors running more than one rooftop. If that’s not you yet, the free mystery shop still works for a single store.
Currently working with five franchise auto groups.
Founder Shaun Yan spent twenty years inside dealerships, from the BDC phones to the GM’s chair, before building the systems he wished someone had handed him.
The free mystery shop
Start with proof from your own store. No contract. No commitment.
We focus on the first three days after the lead comes in. That’s when most deals are won or lost. Request one store to start, or tell us which rooftops you want evaluated.
A recording
How your team handled a real inbound lead, start to finish.
A score
Response time, contact attempts, and outreach cadence across phone, text, email, and chat. Every touchpoint logged.
One page
What it cost you, and the first thing we'd fix. Then a private call to walk it through.
“We thought our process was good. The shop exposed that each store’s managers had rewritten our BDC process. We got everyone involved and built a new group process. Within two weeks our appointments were converting better and our follow-up got more engagements.”
Request your free mystery shop.
Takes about a minute. We’ll confirm the store, complete an internet and phone shop, prepare the findings, and walk you through what we’d change first.
Currently working with five franchise auto groups.
Prefer to talk first? Book a call on the calendar.