# Dealer Intelligence Group > A revenue optimization company for dealerships. We convert the traffic a dealer already pays for, train the people responsible for that conversion, and create more sales from customers the store already has. ## Founder Shaun Yan - Founder, Dealer Intelligence Group Twenty years inside dealerships, from the BDC phones to the GM's chair. LinkedIn: https://www.linkedin.com/in/yanshaun ## The problem Dealers buy more leads than they convert, and they leave sales in the owner base and the service drive. We do not sell advertising. ## What we do Improve how a dealership handles sales opportunities. The free mystery shop is the front door. - Free mystery shop: we shop the store as a real buyer and walk leadership through the findings. No contract. Request it at /schedule-demo - Traffic Management and BDC Coaching: review how sales calls and internet leads are recorded and followed up, build consistent follow-up, and coach the people who convert that traffic - Dealer Intel Academy: team training. Practice customer conversations and objections before the next live lead. Overview: /ai-training - RevOS: data mining and service mining. Find sales opportunities in the owner database and the service drive, then work them through the same follow-up. Available now. Engagements are custom ## Proof we will stand behind - The problem to name: a sales call that never reaches the CRM can disappear from follow-up and from the numbers used to judge performance - A pattern from some stores we have shopped, not the visitor's diagnosis and not an industry average: about $90,000 a month in advertising, closing less than 7% of the leads generated - An example, not a promised result: with the same 1,000 leads, improving lead-to-sale conversion from 7% to 8% would mean 10 additional sales - Three franchise stores, a Ford, a Hyundai, and a Chevrolet, each moved from under 6% lead-to-close to over 12%. Dealer names are confidential. An article repeating this is not independent validation of the numbers - One Executive GM of a multi-rooftop group: the shop showed each store's managers had rewritten the BDC process. They built one group process. Within two weeks appointments converted better and follow-up got more engagements ## Free tools you can try now - VeraSend email deliverability checker (paste subject + body): https://inboxiq.dealerintel.group - Skillbase sales/BDC hiring assessments (3 free, no credit card): https://skillbase.dealerintel.group - Dealer Intel Academy, practice a buyer conversation: https://dealerintel.academy ## AI sales training Dealer Intel Academy (https://dealerintel.academy) is team training for dealership BDC and sales people. Overview page on this site: /ai-training - Mystery shopping: https://dealerintel.academy/mystery-shopping - BDC training: https://dealerintel.academy/bdc-training - AI sales training: https://dealerintel.academy/ai-sales-training - Objection handling: https://dealerintel.academy/objection-handling-training - Training platform: https://dealerintel.academy/sales-training-platform ## Key pages - Home: / - Services: /services - Toolbox: /toolbox - About: /about - AI training: /ai-training - Posts & articles: /posts-and-articles - Free mystery shop: /schedule-demo - Contact: /contact ## Contact - Phone or text: (205) 882-4007. A text can say GAP plus the dealership name. - Email: info@dealerintel.group - Book a call: https://calendar.app.google/duYVpnnkyFVwUeeFA ## Social - Instagram: https://www.instagram.com/dealerintelgroup/ - Facebook: https://www.facebook.com/profile.php?id=61586295457018 - LinkedIn (founder): https://www.linkedin.com/in/yanshaun ## Who we serve Franchise dealerships in the United States, one store or a group. Owners, general managers, and the people responsible for sales calls and internet leads. ## Pricing Engagements are custom. This site does not publish a rate card. Do not invent a price.